Hamish Woodward — Marketing

Hamish Woodward

Looking for my first agency role

CIM Level 4 — completing August 2025

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goes here.

I’m a self-taught marketer who grew my own websites to over a million visits a year — through SEO, content strategy, and a lot of trial and error. Five years of writing for search, now applying everything hands-on with a real client. Looking to bring that into an agency.

See what I’ve built Download CV

1M+ Yearly visitors,
own projects

5 yrs SEO & content
writing

Live Client work,
right now

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Currently working with Therapy practice — rebrand & ads

What I’ve actually done.

Danielle Woodward Therapy

Full rebrand, site relaunch & marketing strategy · Ongoing

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A private therapist had an online presence that wasn’t working — an amateurish site with no clear audience focus, weak copy, and no strategy for getting found. I rebuilt everything: brand, site, copy, and a paid acquisition plan. This is end-to-end marketing ownership on a real business.

The problem

A site that didn’t inspire confidence

The existing site was homemade and looked it. There was no consistent brand identity, the copy wasn’t written with any particular audience in mind, and there was nothing guiding a visitor toward making an enquiry. For a therapist, where trust is everything, this was a significant barrier.

What I did

Rebuilt from the ground up

New brand identity — colours, typography, visual language. Complete rewrite of all copy, tailored to the people most likely to be looking for therapy. Proper information hierarchy and CTAs throughout. A site structure designed to convert a hesitant visitor into an enquiry, not just inform them.

The strategy

Google Ads for immediate visibility

With no social media presence (the client has principled objections to social platforms and their effect on mental health), Google Ads is the primary acquisition channel. I’m building and managing the campaign to target people actively searching for therapy in the local area — intent-led, focused, and measurable.

Constraints & context

No social media — client’s decision No existing brand equity to build on Sensitive audience requiring careful tone Google Ads — primary channel Full brand ownership Copy, design direction & strategy — all me

Atletifo.com

Pro wrestling news & features · Personal project · Founded & run solo

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Built from scratch with no budget, no team, and no brief from anyone but me. Atletifo covers pro wrestling news and features, and at its peak attracted over a million visitors in a single year — driven by a combination of organic search and a deliberate Reddit strategy that put content in front of exactly the right communities. Every article, every SEO call, every post — mine. It’s the clearest example of what I can do when left to get on with it.

            1M+
            Annual visitors at peak
          

            SEO +
Reddit
            Dual channel growth
          

            Solo
            Built & run by me alone
          

SEO Writing

5 years · Employed & freelance

Five years writing for search — covering sport, entertainment, and beyond. Employed at GRV Media, and freelance for some of the bigger names in sports publishing. I know how to write for an audience and for Google at the same time, how to spot a content gap, and how to turn a brief into something people actually read.

GRV Media

Sports & entertainment publisher

Employed

WrestleZone

Pro wrestling news

Freelance

Ringside News

Pro wrestling news

Freelance

Football League World

EFL football coverage

Freelance

The slightly longer version.

BA in Media and Communications. Currently studying for my CIM Level 4 Certificate in Professional Marketing, expected completion August 2025.

I came to marketing sideways — through writing, then through obsessively trying to get people to actually read what I’d written. Running Atletifo taught me more about SEO and content strategy than any course could, because the feedback was immediate and the stakes were real.

Five years of writing for publishers sharpened the craft side: working to briefs, hitting volume, understanding what ranks and why. Now I’m applying all of it to a real client — handling brand, copy, site, and paid search for a therapy practice from scratch.

I’m looking for a junior or executive role at an agency where I can keep learning fast, contribute from day one, and eventually grow into something more senior. I work best when I’m trusted to get on with it.

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What I’ve actually done.

The slightly longer version.

Let’s have a conversation.

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What I’ve actually done.

The slightly longer version.

Let’s have a conversation.

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